Let’s talk about pain points in the real estate transaction. We all aim to be problem solvers for our buyers and sellers, but what exactly does that mean? Minor inconveniences and major issues both qualify as pain points and can originate from a variety of sources.
While we know we work with some of the most caring and knowledgeable real estate professionals around, it’s important our shared clients feel that, too. We must guard against a lack of transparency, not being responsive, or coming off as too pushy or not knowledgeable enough. All of these are common pain points in real estate and could be a reason a buyer or seller has an experience that is less than stellar.
So, what can we do to smooth over these issues and more? Here are three ways to combat the most common pain points in the real estate experience.
Commit to clear communication: We’re all friendly people who want to do the best for our customers, but we must always show our commitment. Follow up as soon as possible, acknowledge when there’s a delay, and explain why if needed.
Be honest and open: This is another way to address multiple pain points. Talk about the realities of the current market and ask questions to make sure you understand your client’s wants and needs. Be clear on shared expectations and how the process should work. By understanding our clients’ goals and objectives, we all can work to serve them better. The result? An experience that feels more personalized and special.
Be an educational resource: Our clients want us to be a team of experts for them. Share your knowledge with them with handouts, videos, FAQs, and more from various sources to help you. If you don’t specifically have an answer, one of your transactional partners will. (Feel free to defer to us for title and closing questions or concerns even before we get a file.)
One final thought: Don’t forget to talk to your customers about the dangers of wire fraud. That remains one of the most important conversations we can have leading up to Closing Day. It’s always the goal of Premier Closing Services to help provide your buyers and sellers with a smooth, pain-free experience.