Let’s make this Spring Referral Season

Spring Flowers

Real estate – and business in general – is all about relationships and referrals. With that in mind, our team wanted to remind you about the importance of referrals. 

While all of us work hard to ensure we’re delivering a great modern customer experience, we thought we’d share some sales statistics about the importance of referrals for all businesses.

  • More than 9 out of 10 (92%) consumers trust referrals from people they know.
  • Consumers referred by a friend are four times more likely to buy or use that service.
  • 83 percent of consumers have said they made purchase decisions influenced by a friend’s social media post.
  • In 2022, 89% of buyers would use their agent again or recommend that person to others, according to NAR. On the seller’s side, 85% say they would likely recommend their agent for future services. 

But here’s the kicker: There are plenty of times when companies let the opportunity to ask for a referral pass. Let’s do better. We know it sounds daunting to ask for a referral, so we’ll start. If you have loved working with the Premier Title team, tell others about us. Ready to do the same? Check out this referral advice from real estate coach Tom Ferry!